Attracting clients is a vital part of every guide's business operation. Among the most effective tools for generating business are websites, online advertising, article marketing, press releases, brochures, business cards, vehicle lettering and networking.

Posting periodic trip reports, blog posts, news items, pictures and videos are an excellent way to attract clients. Each of these types of information encourage audiences to return to a site periodically as well as to share links with their friends.

Press releases are among the top promotional tools. There are two main types of press releases; local and online versions. Each type has its own benefits. In some cases, one press release will work for both local and online submissions. In other situations a unique version will be required for local vs. online press releases. There are numerous online resources that offer templates and press release writing tutorials. In addition, many web designers and online marketing consultants offer press release writing services.

Press release topics can include a wide array of subjects. Upon starting a guide business, an initial press release is usually a good idea. An initial press release can include both local and online versions. At this stage, it is important to create a local list of press contacts and a separate database of online submission resources. Other press releases can follow, including important events such as additions of staff, acquisitions of equipment, awards, significant milestones, expansion of services and other topics.

Publishing articles online can have a big impact on a guide business. Articles can be posted on a guide business website, to an industry site or to specialized ezines. Articles can help establish a guide's credentials, provide another page that may attract search engine-related traffic and eventually provide a steady stream of web traffic to the guide's main website.

Niche web directories are excellent online resources for driving traffic to a guide website. Some web directories offer either free or paid listings, with varying plans to suit every budget. Directories that show up in search engine results for important key phrases are more likely to be effective places to advertise.

Networking within the local business community can have a big impact on a guide business. Businesses such as marinas, restaurants, ice cream and coffee shops, bakeries, wineries, motels, inns, lodges, bed and breakfasts, art galleries and others are often willing to provide space for guides to display brochures, business cards and other printed material. Guides can return the favor by recommending these businesses to their clients.

Guides can also cooperate with local businesses in marketing efforts. These include practices such as website link exchanges, online ad banners, shared advertising efforts, guest blogging and other efforts.

Joining local and national organizations can also bring new clients. These include local groups such as chambers of commerce, trade associations and others. At a national or international level, there are a variety of industry organizations that provide tools to promote businesses.

Many guides find that custom graphics help attract clients. Graphics can be applied on boats, vehicles, equipment, shop windows and other property. Custom graphics are an excellent method of advertising.

Accessories can be an important way of attracting new visitors. These include products such as t shirts, sweatshirts, stickers, coffee mugs, calendars and other items. Not only do accessories help remind existing clients of pleasant experiences, they also serve as advertising tools which bring new clients.

While these methods are time consuming to accomplish, they offer long term benefits. Most successful guide and tour businesses rely on a combination of practices to recruit and retain customers.

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